Adelaide Metro

Led the UX and UI design of the new responsive website for Adelaide Metro, covering end-to-end customer journeys including journey planning, ticket booking, fare finders, maps and timetables, disruption notices, metroCARD login, and help/info areas.

I collaborated closely with key Adelaide Metro stakeholders to translate their new offline branding into a digital experience, ensuring consistency across physical signage and the responsive site. I also helped structure and design the chatbot assistant, including its conversational triage logic to improve usability and self-service success rates.

My responsibilities spanned the full UX process—from discovery and research to wireframing, prototyping, and developer handover. I also built a scalable design system in Sketch, complete with reusable components, a style guide, and documentation to support consistency across all Adelaide Metro digital products.

• 🔍 UX Research

  Interviewed users and reviewed analytics to uncover pain points across trip planning and ticketing flows. Findings shaped core layout and IA decisions.

• 🧩 Wireframes & Interactive Prototypes

  Mapped out end-to-end flows and built interactive prototypes to validate user journeys and stakeholder requirements.

• 🏗️ Sketch Design System / Style Guide

  Created a modular design system in Sketch with patterns, and UI components—aligned with the offline signage system for brand consistency.

• 📐 Final UI & Accessibility

  Delivered a polished, responsive UI across breakpoints. Ensured WCAG compliance and visual alignment with Adelaide Metro’s new branding.

• 🚀 Developer Handover & QA

  Provided annotated design files and walkthroughs to the dev team. Participated in sprint QA to ensure fidelity to design specs.