Privy

Designed the brand, UX strategy, and full app interface for Privy — a prototype mobile app that helps park goers find the cleanest, safest, and nearest available public toilets and amenities. Built for use by councils and event organizers, the app guides users to the best available cubicle based on cleanliness, security, and distance.

• 🚻 UX Research & User Flows

  Worked from a council-supplied brief outlining physical amenity features (e.g. soap dispensers, lights, locks). Mapped user needs and expectations around hygiene, safety, and convenience to inform interaction design.

• 🖌️ Logo & Brand Development

  Created the name and identity for Privy — a playful double-meaning brand rooted in discretion and bathroom navigation. Developed the visual identity and slogan: “We are privy to what you do in a privy.”

• 📱 UI Design & Screen Flows

  Designed wireframes and high-fidelity screens for map navigation, cubicle selection, cleanliness indicators, and recommendations. Prioritized clarity, speed, and approachability.

• 🔗 Click-Through Prototype

  Built a complete InVision walkthrough to showcase core interactions and flow logic — used to present the concept to councils and potential partners.